Philips was inspired by the use of tattoos as a visual language communicating personality and status by subcultures and tribes in its development of bio/tech SKIN: Tattoo and decided to take it a step further in reflecting the emotional transformation of love.
The SKIN electronics tattoo film is a form of representation that "expresses the visual power of sensitive technology applied to the human body." The film "subtly leads the viewer through the simultaneous emotional and aesthetic transformations between two lovers."
I think this technology presents a great platform for artistic and individual expression, and the fact that it is an electronic film and not a permanent tattoo makes it all that much desirable in me eyes.
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