The PHIGVEL 2013 Spring/Summer lookbook purposely juxtaposes monochromatic and colored shots to blur the lines between the past and present fashions. The collection is heavily influenced by vintage American workwear and the clothing and accessories from the stylish series feel authentic. The retro recreations are chic, simplistic and explore cut and design.
The overall feel of the collection is laid-back and relaxed. There is an ease to each look and the male models appear lost in time. Fantastic shots include a black and white shot with a slender male model adorned in a striped knit sweater paired with a slouchy beanie and a colorful shot at a beach with a model dressed as a sailor.
The PHIVGEL 2013 Spring/Summer lookbook is a modern retrospective of fabulous fashions for men.
Vintage-Inspired Workwear
The PHIGVEL 2013 Spring/Summer Collection is Minimalist
Trend Themes
1. Vintage-inspired Fashion - The trend towards recreating vintage styles presents disruptive innovation opportunities for companies that can recreate historical aesthetics in modern fabrication methods.
2. Authentic Americana - As consumers increasingly gravitate towards products with a sense of history and tradition, there is ample room in industries ranging from clothing, to food, to home goods, to tourism for companies who can effectively evoke the feeling of "authentic Americana" in a modern context.
3. Minimalist Workwear - The rise of minimalist clothing and workwear styles presents opportunities for companies that can create garments and accessories focused on minimalism, function, and durability.
Industry Implications
1. Fashion - The trend towards vintage and Americana-inspired clothing presents opportunities for clothing companies that can recreate historical looks in modern fabrics and production methods.
2. Accessories - Companies that produce high-quality and stylish hats, belts, shoes, and other accessories that match the minimalist and vintage-inspired clothing trends could find success in the modern market.
3. Tourism - Locations that offer visitors a taste of authentic Americana, such as historical landmarks, reenactments, and festivals, have the potential to attract consumers who seek out vintage and minimalist styles in their everyday lives.