Pharrell's hat created quite the stir since its first appearance at the Grammy Awards show. The elongated Mounty-looking hat was created by Vivienne Westwood, but is now only synonymous with Pharrell's personal brand. The headpiece has become a wardrobe essential for the song producer. Billionaire Boys Club must have believed the same thing, because they recently released an entire capsule collection in homage to Pharrell and his hat.
The 'HATTY' capsule collection features streetwear with cartoon-versions of Pharrell and his hat. Pharrell or Pharell hat lovers can rejoice over this collection that includes a gray crew-neck sweatshirt and an array of white tees. One piece even depicts the exact outfit Pharrell wore to the Grammys: a red Adidas leather track jacket, blue jeans and, of course, the iconic hat.
Celebrity Hat-Inspired Collections
'Hatty' is a Clothing Collection that Depicts Pharrell's Hat
Trend Themes
1. Celebrity-inspired Clothing - Brands create collections inspired by celebrities to capitalize on their influence and popularity.
2. Cartoon Streetwear - Clothing featuring caricatures of influential people or pop culture icons as a way to appeal to their fans.
3. Nostalgia Clothing - Fashion brands and designers create clothing collections that tap into nostalgic cultural references.
Industry Implications
1. Fashion - Fashion brands create celebrity-inspired collections to drive sales and appeal to consumers interested in popular culture.
2. Streetwear - Streetwear brands use marketing techniques, such as celebrity collaborations, to build a loyal consumer base.
3. Pop Culture Merchandise - Pop culture merchandise companies create nostalgic clothing collections featuring influential people or cultural references to capitalize on consumer nostalgia.