The PGA Championship is underway in Louisville, Kentucky and Nike has seen to it that its sponsored golfers sport apparel that allow them to beat the heat and play their natural game without compromising on style. These new looks pair hyper-bright colors with understated shades of gray.
Four-time PGA Championship winner Tiger Woods is sporting ultra-lightweight polos from his Tiger Woods Collection. The polos have laser perforation for increased breathability in the key areas under the arm, along the upper back and beneath the collar.
New star on the block Rory McIlroy will chill out in a classic Lightweight Innovation Color polo featuring eye-catching colors such as Hyper Grape and Hyper Cobalt, complemented by classy gray pants. He will also utilize an Innovation Two-color Jacquard polo that uses a technique called Racheltronic, which allows for a smooth transition from solid jersey to mesh.
Cooling Golf Apparel
This Nike Apparel is Helping Golfers Beat the Heat at the PGA Championship
Trend Themes
1. Cooling Golf Apparel - Nike's cooling golf apparel utilizes innovative fabric technology to keep golfers comfortable in the heat.
2. Hyper-bright Colors - Hyper-bright colors are a popular trend in golf apparel, adding vibrancy and style to the traditional sport.
3. Laser Perforation - Laser perforation in golf apparel enhances breathability and ventilation for improved comfort during gameplay.
Industry Implications
1. Sports Apparel - The sports apparel industry can incorporate cooling technology to enhance comfort in various sports, including golf.
2. Athletic Performance - Innovative golf apparel can contribute to enhanced athletic performance by improving comfort and maintaining body temperature.
3. Fashion and Style - The integration of hyper-bright colors and stylish designs into golf apparel creates unique fashion opportunities within the industry.