Swiss-based bedding and mattress company Pfister has recently released a clever commercial done by advertising agency Walker, Zurich. The commercial features a woman who is unexpectedly woken up from her lovely dream because of her sub-par mattress.
The Pfister commercial demonstrates that their independent coil mattress will prevent your sleeping partner from waking you up unexpectedly. It's a humorous approach that really gets straight to the point. Dreams are usually better than real life, so don't let someone be wreck your fantasy dates.
Dream-Wrecking Ads
The Psifter Mattress Commercial is the Humorous Truth
Trend Themes
1. Humorous Advertising - Humorous advertisements that prioritize humor to effectively communicate product benefits can disrupt traditional advertising strategies.
2. Sleep Technology - Innovations in sleep technology, such as independent coil mattresses, can disrupt the mattress industry by providing enhanced comfort and addressing common sleep disturbances.
3. Personalized Sleep Solutions - The demand for personalized sleep solutions that cater to individual preferences and sleep patterns presents an opportunity for disruptive innovations in the bedding industry.
Industry Implications
1. Advertising - The advertising industry can benefit from adopting more humorous approaches to effectively engage consumers and deliver memorable brand messages.
2. Mattress - The mattress industry can explore the use of innovative sleep technologies, such as independent coil mattresses, to differentiate their products and improve customer satisfaction.
3. Sleep Products - The sleep products industry, including bedding manufacturers, can tap into the growing demand for personalized sleep solutions by offering customizable and tailored products.