PF Flyers relaunched three of its most nostalgic sneaker styles. The iconic heritage footwear brand is bringing back its classic silhouettes to give consumers an opportunity to wear a piece of 85-year old history. The footwear company was recently acquired from New Balance by the female CEO Kassia Davis in 2021.
Davis is part of a growing group of female leaders looking to change the face of the footwear industry. Part of this change is the revival of the Center Hi, Center Lo, and the Center Hi: 1993 sneakers. The unisex shoes are available in black, white, red, and navy. Each style draws on 85 years of tradition to create fashion-forward and everyday footwear for all.
Revived Unisex Sneakers
PF Flyers Relaunched Three of its Classic Sneaker Styles
Trend Themes
1. Heritage Fashion - Companies bringing back classic styles to cater to consumers' nostalgia and appreciation for tradition.
2. Women-led Business - Increase in female leadership within the fashion industry, driving change and innovation.
3. Unisex Footwear - Footwear designed to be worn by both men and women, breaking down gender norms in fashion.
Industry Implications
1. Footwear - Brands are innovating by reviving classic shoe styles to meet consumers' demand for nostalgia and tradition.
2. Fashion - The fashion industry is seeing a shift towards female leadership, driving change and innovation in the industry.
3. Retail - Retailers are capitalizing on the trend of heritage fashion by offering revived classic styles to cater to consumers' nostalgia and appreciation for tradition.