The Village Company has teamed up with actor Peyton List, best known for her role as Emma Ross in Disney's 'Jessie' and 'Bunk'd,' for the release of a new collection of bath products.
HALLU by Peyton features a variety of different bath bombs, as well as a hydrating bubble bath that's packed with Vitamin E. The products are largely characterized by light floral scents, with notes of ylang ylang, citrus, and cedar also present. All of the products are affordably priced and are available for purchase at Walmart stores, making them accessible to the many young fans of List.
List spoke to her influence on the collection by stating, "With my new bath collection, there's a bit about me in each of the products, from the forms to the fragrance, to all the things I love to do."
Celebrity-Backed Bath Collections
The Village Company Collaborated with Peyton List on a New Range
Trend Themes
1. Celebrity-backed Bath Collections - There is a growing trend of celebrities collaborating with companies to create their own bath product collections, leveraging their influence and personal branding.
2. Affordable Bath Products - Affordably priced bath products are becoming popular, targeting a younger audience and making them more accessible to a wider range of consumers.
3. Personalized Bath Products - Bath collections that incorporate personal touches and attributes of the celebrity, such as fragrances and designs, are gaining popularity among consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is seeing an increased interest in celebrity collaborations and affordable bath products, offering opportunities for brands to tap into this trend.
2. Retail - The retail industry, particularly stores like Walmart, are capitalizing on the demand for affordable bath products by partnering with celebrities to create exclusive collections.
3. Entertainment - The entertainment industry, particularly actors and celebrities, are exploring opportunities to extend their personal brands and connect with fans through collaborations in the bath product market.