PetSmart has partnered with the Netflix TV series 'Stranger Things' for an unexpected collab. Together the two brands want to help you uncover the mystery of the Upside Down through its new dog toy collection. Stranger Things is currently the number one show on Netflix and recently dropped its fourth season. The series previously partnered with Doritos to bring fans a tasty snack; however, few saw this collaboration coming.
Together the pair have joined forces to produce a Stranger Things collection of dog toys, accessories, and clothing items. The products will be sold exclusively at PetSmart locations and include Eleven and Hopper Plush Dolls, logo t-shirts, plush spiked bats, arcade nesting toys, and a Stranger Things collar. The brands hope pets can join their owners and become part of the Hawkins gang through this exclusive release.
Unexpected Pet Accessory Collections
Stranger Things and Petsmart Created Spooky Dog Accessories
Trend Themes
1. Pop Culture Pet Accessories - Bringing popular TV shows and movies into the pet accessory market creates opportunities for disruptive innovations that appeal to pet owners who are also fans.
2. Exclusive Collaborations - Partnering with popular brands and exclusive collaborations in the pet accessory market opens up opportunities for new revenue streams and increased brand recognition.
3. Themed Collections - Creating themed collections of pet accessories based on popular TV shows and movies enables companies to capitalize on buzz and fan excitement around the intellectual property.
Industry Implications
1. Pet Stores - Pet stores can leverage exclusive collaborations and themed collections of pet accessories to appeal to customers who want to express their love for their pets and their favorite intellectual properties.
2. Entertainment - Entertainment companies can partner with pet accessory brands to expand their reach into the pet market, and appeal to pet-owning fans of their intellectual properties.
3. Fashion - Fashion companies can create pet accessory lines that cater to pet owners who want their pets to feel stylish and fashionable, while still creating high-quality and functional products.