The Petrichor Cab Merlot is the LCBO Wine of the Month and is the perfect vino to welcome the fall season. Petrichor by definition, means the pleasant, earthy smell after rain. According to Petriochor, the wine is "a tribute to this cent. Open this bottle, breathe in the evocative smell, and let it remind you of our lake country."
The Petrichor Cab Merlot is a blend of Cab Franch (45%), Merlot (38%), Cab Sauv (13%), Syrah (3%), and Dornfelder (1%). The wine boasts a dry finish and is balanced and fresh, with dark berry, oak spice, smoke, and mineral. The vino pairs perfectly with mushroom burgers or roasted meat.
This wine is hand-picked and sees only minimal intervention throughout the vinification process to ensure that the truest possible expression of Niagara's soil is reflected.
Rain-Inspired Red Wines
The Petrichor Cab Merlot is the LCBO Wine of the Month
Trend Themes
1. Rain-inspired Wines - The trend of rain-inspired wines highlights an opportunity for vineyards to incorporate unique natural elements into their branding and product development.
2. Minimal Intervention Vinification - The trend towards minimal intervention in wine production creates opportunities for wineries to market their products as more natural and sustainable.
3. Blended Wines - Blending a variety of grapes to create a unique flavor profile is a trend that has the potential to disrupt the traditional wine market by offering consumers something new and exciting.
Industry Implications
1. Wine Production - Wineries can utilize the trend of rain-inspired wines and minimal intervention vinification to stand out in a crowded market and attract more environmentally-conscious consumers.
2. Hospitality - The trend of unique and exotic wines, such as rain-inspired blends, creates opportunities for restaurants and bars to offer differentiated experiences and attract more adventurous customers.
3. Agriculture - The trend towards blended wines and the use of unique grape varieties creates opportunities for vineyards to experiment with different agriculture methods and create more sustainable processes.