Inspired by "Brooke Astor meets Courtney Love," according to the designer, the Peter Som Spring 2013 Ready-To-Wear collection is the perfect combination of uptown chic and downtown cool. Som gives his models street style-worthy edge with colored streaks in their hair, mint nail polish, bright eye shadow and metallic-strapped shoes; however, none of this takes any attention away from the clothes themselves.
Going for a more relaxed and loose feel on his traditional tailored looks, Peter Som softens structured pieces such as jackets, trousers and dresses with lots of ruching, feminine patterns, loose fits, sugary-sweet colors and lace throughout. He also features his exciting new denim collaboration with Earnest Sewn, which includes a pair of baggy, knee-length shorts in a floral print.
Loosely Tailored Runway Looks
The Peter Som Spring 2013 Ready-To-Wear Collection
Trend Themes
1. Relaxed Tailoring - Opportunity to disrupt the traditional tailored fashion industry by offering more relaxed and loose-fitting options with feminine patterns and ruching.
2. Street Style Edge - Opportunity to disrupt the beauty industry by creating products and techniques that combine high fashion with street style-worthy elements such as colored streaks in hair and bright eye shadow.
3. Denim Collaboration - Opportunity to disrupt the denim industry by partnering with other brands to create unique and stylish collaborations, like the floral print knee-length shorts featured in the Peter Som collection.
Industry Implications
1. Fashion - Disruptive innovation possibilities in the fashion industry through the incorporation of relaxed tailoring, street style edge, and collaborations.
2. Beauty - Disruptive innovation opportunities in the beauty industry by creating products and techniques that merge high fashion with street style-worthy elements.
3. Denim - Disruptive innovation possibilities in the denim industry through strategic collaborations with other brands to create unique and stylish offerings.