PETA is known for doing some pretty outrageous publicity stunts, but their birthday idea for the Olsen twins is more funny than disturbing, yet it still makes the point very clear: stop wearing fur, it doesn't grow on trees!
PETA is asking everybody to clip off some of their hair and mail it to Mary-Kate and Ashley Olsen for their 22nd birthdays this Friday, along with a message asking them to spare the animals skins.
From PETA's site:
"The Trollsen Twins are almost 22 - old enough to know better than to wear the skins of animals, right? Apparently not. The twins are still sporting as much fur as ever. Since they seem to be in such dire need of extra hair on their bodies, let's give them some of ours - and send a strong message while we're at it.
"Save that hair in a bag and mail it to the twins with a note that says, "Please, use my hair instead of the animals. Happy Birthday."
Check out some more on the "Trollsen Twins":
Sending Your Hair to Celebrities
PETA's Birthday Idea for the Trollsen Twins
Trend Themes
1. Anti-fur Campaigns - There is an opportunity for anti-fur campaigns to benefit from viral stunts that resonate with younger consumers
2. Consumer-powered Activism - Brands can leverage consumer-powered activism by encouraging customers to send messages and materials to encourage change
3. Celebrity Advocacy - Opportunities exist for celebrity advocates to promote animal welfare and draw attention to the issue of fur with their followers
Industry Implications
1. Fashion - The fashion industry can leverage anti-fur campaigns to promote sustainable and ethical fashion
2. Animal Welfare - Animal welfare organizations can utilize consumer-powered activism for fundraising campaigns and to promote awareness of their cause
3. Hair Care - Hair care brands can collaborate with anti-fur campaigns to promote the use of personal hair as an alternative to animal fur in fashion