Gamified Pet Wellness Apps

The Petbit Pet Tracker Helps Owners Set Goals to Keep Pets Healthy

Petbit is a pet tracker that can be attached to a pet’s collar and used in tandem with the Petbit app, to monitor a pet’s daily levels of activity, sleep and set goals for keeping a pet healthy.

The app has a system of ‘Pet Points,’ which show how close a pet is to reaching a daily goal specified by their owner. Healthy pets are encouraged even more with its badges, which award pets who are the best in their particular breed, or for being the most active in a worldwide ranking. The app also takes temperature and daylight levels into consideration, helping owners to understand some of the external factors that influence a pet’s behavior.

The Petbit app is coming soon to Apple and Android devices and the attachable tracker itself can be pre-ordered online for shipping in March 2014.
Trend Themes
1. Gamified Pet Wellness Apps - Disruptive innovation opportunity: Creating engaging and interactive pet wellness apps that encourage owners to actively track and improve their pets' health.
2. Pet Activity Tracking - Disruptive innovation opportunity: Developing advanced pet trackers that monitor daily levels of activity, sleep, and provide insights into external factors affecting pet behavior.
3. Health-driven Pet Tech - Disruptive innovation opportunity: Designing wearable pet tech devices that emphasize health and wellness, allowing owners to set goals and track progress for their pets' well-being.
Industry Implications
1. Pet Tech - Disruptive innovation opportunity: Exploring technological advancements in the pet industry, creating tools and products that enhance the well-being of pets and their owners.
2. Mobile App Development - Disruptive innovation opportunity: Developing user-friendly mobile apps that leverage gamification and data tracking to encourage positive behaviors and healthy habits in various domains, including pet wellness.
3. Wearable Tech - Disruptive innovation opportunity: Integrating wearable technology into the pet industry, enabling pet owners to continuously monitor and improve their pets' health and well-being.

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