Hermes -- a European delivery company, has taken it upon itself to create a meaningful and personalized package experience for its users that has the potential to motivate an emotional response on both ends. Utilizing the benefits that come with new technology and augmented reality, the company adds a special 2D barcode on its shipping label that when scanned displays a pre-recorded video message from the sender.
The personalized package experience can be accessed through the Hermes Send app. The feature will surely have an impactful effect on the receiver as it can allow individuals to momentously bridge the distance between each other.
The personalized package by Hermes is surely a revolution in the sending or receiving of parcels.
AR-Powered Personalized Packages
Hermes Adds a Heart-Warming Customization Feature to Its Delivery
Trend Themes
1. Augmented Reality-enabled Packages - Incorporating augmented reality in package delivery to deliver personalized experiences and emotional connections
2. Empathetic Delivery - Creating connections and positive emotions through customized and thoughtful delivery experiences.
3. Interactive Shipping Technology - Integrating technology into the shipping process to enhance customer experience and improve overall satisfaction.
Industry Implications
1. Logistics and Delivery Services - Innovative solutions to improve customer experience and build stronger connections with recipients.
2. Personalized Marketing - Creating tailored messages that resonate with customers to personalize and improve the overall experience.
3. Augmented Reality - Exploring the benefits of AR in different industries, from marketing to logistics, and all the disruptive innovations it can bring.