If you like collaborations, fashion and Coca-Cola you will love these chic personalized drinks. Coca-Cola has teamed up with the Parisian concept shop Colette to create custom personalized coke products. If you are thirsty for a classic can or bottle of coke you can get one with your name on it.
This clever marketing strategy takes peoples desire to have individualized items and applies it to a widely popular product. People who see someone else drinking a can of Coke inscribed with their name where the label usually reads "Coca-Cola" will want to get their own. Personalized drinks are a great way to advertise products that people are already doing to by. Colette also hugely benefits from this partnership.
If you want to get your own personalized can of Coca-Cola inscribed with your name in the distinguishable Coke font you're have to stop by Colette on rue Saint-Honoré in Paris (1st arrondissement).
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