Perrier is a brand synonymous with sparkling water, but the brand looks to expand offerings with the announcement of the new Perrier & Juice drink range for health-conscious consumers to enjoy.
The drinks contain just 46 calories each and are made with a recipe that is 15% real juice and 79% sparkling mineral water, which makes them a timely offering given the expanding sparkling water drink market.
The Perrier & Juice beverages come in three flavor options including 'Peach & Cherry,' 'Strawberry & Kiwi' and 'Pineapple & Mango,' and contain no preservatives. This makes them a refreshing new option for consumers to try out when looking for an alternative drink to enjoy in place of traditional soda or juices.
Juice-Infused Sparkling Refreshments
The Perrier & Juice Drink Range Contains No Preservatives
Trend Themes
1. Sparkling Water Drink Market Expansion - Opportunity for companies to tap into the growing demand for sparkling water drinks by offering new and innovative flavor combinations.
2. Health-conscious Beverage Options - Potential for companies to develop low-calorie, juice-infused beverages that cater to health-conscious consumers looking for refreshing alternatives to soda and juices.
3. Preservative-free Beverage Trend - Disruptive innovation opportunity to create preservative-free drinks that appeal to consumers seeking clean label products.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to diversify their product lines and capitalize on the growing demand for healthy and flavorful drinks.
2. Flavoring and Extract Manufacturing Industry - Potential for flavoring and extract manufacturers to collaborate with beverage companies to develop new and unique flavor combinations for juice-infused sparkling beverages.
3. Packaging Industry - Opportunity to innovate and produce eco-friendly packaging solutions for preservative-free beverages, aligning with the growing sustainability trend in the beverage industry.