Perrier recently debuted a new carbonated energy drink, dubbed Perrier Energize. Perrier Energize is made with real organic ingredients to give you a refreshing boost and offers the caffeine equivalent of about one cup of coffee. It comes in three delicious flavors: pomegranate, grapefruit, and tangerine, and each 330ml can only has 35 calories and 7 g of sugar, to provide a clean energy boost for your busiest days.
"Canadians have told us that they want a refreshing solution to give them energy, without compromising on taste and nutritious value," says Lina Benkhaldoun, Marketing Director at Perrier Canada. "Perrier Energize delivers an innovative option to have as a mid-day day boost or after a workout. Perrier Energize will keep you going, while feeling good about what you’re putting into your body."
Low-Calorie Carbonated Energy Drinks
Perrier Debuts First Carbonated Energy Drink Perrier Energize
Trend Themes
1. Organic Energy Drinks - There is an opportunity to create more organic energy drinks, like Perrier Energize, that provide a clean energy boost and use real organic ingredients.
2. Low Calorie Beverages - Low calorie beverages, like Perrier Energize, that also offer a enjoyable taste and a clean energy boost have a disruptive opportunity to capture a large market share.
3. Alternative Caffeine Sources - There is a trend to seek alternative sources of caffeine that do not deliver the same crash as traditional beverages, providing an opportunity for more natural sources of caffeine.
Industry Implications
1. Energy Drink Industry - The energy drink industry has a disruptive innovation opportunity to create more healthier and low-calorie products like Perrier Energize.
2. Organic Beverages Industry - The organic beverage industry can benefit from developing more energy drinks and other similar beverages with organic ingredients to cater to the growing market demand.
3. Fitness and Health Industry - The fitness and health industry can benefit by offering more natural alternatives to traditional sources of caffeine, like Perrier Energize, to their clients who are looking for more healthy and sustainable ways to boost their energy levels.