Pernod Ricard UK is setting its sights on a younger generation of wine enthusiasts by launching a groundbreaking range called Greasy Fingers. The brand introduces two distinctive wines, each carefully crafted to complement the indulgence of greasy, flavorful food commonly enjoyed by younger consumers.
The first offering, 'Greasy Fingers Luscious Red 2022,' is a blend of Shiraz and Grenache that combines cherry and strawberry notes with tannins. The second offering, 'Greasy Fingers Big Buttery Chardonnay 2022,' is a combination of peach, vanilla, and cinnamon spice.
"The wine category is ripe for disruption and Greasy Fingers goes back to the heartland of wine by pairing it with food in a way that breaks the traditional conventions of the category," Lucy Bearman, wine & Champagne portfolio director at Pernod Ricard UK, said.
Food-Friendly Wine Pairings
Pernod Launches a Fast Food-Complementing Wine Range
Trend Themes
1. Food-complementing Wine Pairings - Pernod Ricard UK introduces a groundbreaking wine range called Greasy Fingers, designed to complement greasy, flavorful food enjoyed by younger consumers.
2. Indulgent Wine Blends - Greasy Fingers Luscious Red 2022 blends cherry and strawberry notes with tannins, while Greasy Fingers Big Buttery Chardonnay 2022 combines peach, vanilla, and cinnamon spice.
3. Disrupting Traditional Wine Pairing Conventions - Greasy Fingers breaks the traditional conventions of the wine category by pairing it with food in a way that appeals to a younger generation of wine enthusiasts.
Industry Implications
1. Wine - Pernod Ricard UK disrupts the wine category with their innovative Greasy Fingers wine range, appealing to a younger demographic.
2. Food and Beverage - The launch of Greasy Fingers creates an opportunity for food and beverage companies to explore new marketing strategies and product partnerships tailored to the growing trend of wine pairing with indulgent foods.
3. Hospitality and Restaurants - Greasy Fingers opens up potential collaboration opportunities with restaurants and hospitality businesses, as they can now offer wine options specifically designed to enhance the dining experience with greasy, flavorful food.