Marlow — a Canadian female-founded period care brand — partnered with the JUNO Awards this year. As part of this move, the company was named the Official Period Care Partner and a Gold Partner for the 2026 ceremony. This marked the first time a national live awards stage had integrated dedicated period care access into its event infrastructure.
To support artists, guests, and industry attendees throughout JUNO Week, Marlow installed custom dispensers stocked with organic, toxin-free tampons and pads in key venue washrooms. In doing so, the period care brand ensured that essential products were conveniently available without requiring anyone to leave the event or ask for assistance. The brand also provided on-site product sampling and curated gift packages for participating artists. This, in turn, reinforced comfort and confidence both on and off stage.
Music-Focused Period Care Partnerships
The Period Care Brand Marlow Partnered with the JUNO Awards
Trend Themes
1. Event-embedded Period Care - Embedding organic, toxin-free period products into venue washrooms during live events redefines attendee comfort and normalizes on-site menstrual support.
2. Wellness-brand Entertainment Partnerships - Collaborations between feminine-care companies and music or cultural institutions are expanding brand visibility through experiential sampling and backstage access.
3. Accessibility-as-inclusive Design - Prioritizing unobtrusive, freely available essential products within public spaces reframes accessibility as a baseline expectation for diverse audiences.
Industry Implications
1. Live Events and Festivals - On-site provisioning of period products at concerts and award shows shifts event operations toward comprehensive attendee welfare considerations.
2. Consumer Feminine Care - Direct integration of products into lifestyle and entertainment contexts accelerates product innovation around discreteness, sustainability, and brand experience.
3. Corporate Sponsorship and Brand Activations - Aligning sponsorship packages with tangible guest services introduces new metrics for activation ROI tied to attendee wellbeing and inclusivity.