Phlur, the disruptive Austin-based start-up that is changing the way fragrances are being sold online, launched a perfumed body lotion that nourishes the skin and leaves it beautifully scented year-round.
The daily body lotion called Hanami is made with nutrient-rich baobab, camellia and rosehip oils, as well as a few other brightening, toning and antioxidant-packed additions like hibiscus and plum. The body lotion is cruelty-free, vegan, hypoallergenic, sustainably sourced, packaged with recycled materials and free from ingredients like artificial colors, parabens or sulfates.
As its name suggests, the perfumed body lotion Hanami pairs well with the Phlur fragrance of the same name, which is the brand's top-selling scent. The scent of Plhur's Hanami may also be enjoyed in the form of other body care products like body wash.
Perfumed Body Lotions
Phlur's Hanami is Hydrating and Boasts a Calming Scent
Trend Themes
1. Clean Beauty - The use of natural, sustainable, and cruelty-free ingredients in body lotions and other personal care products presents an opportunity for businesses to tap into the growing demand for clean beauty products.
2. Scented Skincare - The trend of perfumed body lotions and other scented skincare products offers opportunities for fragrance and personal care companies to expand into new markets and create unique product lines.
3. Eco-friendly Packaging - The use of recycled and sustainable materials in packaging for personal care products, such as Phlur's Hanami lotion, offers innovative solutions for reducing waste and appealing to environmentally conscious consumers.
Industry Implications
1. Personal Care - The launch of Phlur's Hanami lotion demonstrates the potential for fragrance and personal care companies to innovate by creating products that are both effective and environmentally friendly.
2. Fragrance - The popularity of Phlur's Hanami scent presents opportunities for fragrance companies to create complementary body care products and expand their product lines.
3. Sustainability - By using sustainable and environmentally friendly ingredients and packaging, companies can appeal to consumers who prioritize sustainability and differentiate themselves in the market.