Confectionery brand Perfetti Van Melle has launched a series of functional products that will help the respective sub-brands to break new ground by supporting the health-conscious preferences of consumers.
The brand has announced the Mentos Vitamins Gum alongside Smint Defense, which are both formulated with vitamins to give them a competitive edge over the competition. The Mentos Vitamins Gum features vitamin B6, C and B12, while the Smint Defensive features zinc, vitamin C and vitamin B6. The gums and mints respond to consumer interest in immunity-supporting products as concerns surrounding overall wellness continue to increase.
The new Mentos Vitamins Gum is priced at £2.40 for a 45-piece bottle, while the Smint Defensive is £1 for an 18-pack. The products could signify a larger shift towards more fortification taking place within the industry.
Functional Vitamin-Infused Candies
Perfetti Van Melle is Tapping into a New Market
Trend Themes
1. Functional Confectionery - There is an opportunity to create more confectionery products that cater to health-conscious consumers by adding functional ingredients.
2. Immunity-supporting Products - Adding immunity-supporting ingredients to food products, as seen in the Mentos Vitamins Gum and Smint Defense, could become a popular trend in the food industry.
3. Fortification of Snacks - Snack companies can adapt to the trend of consumers looking for healthier options by fortifying their products with vitamins and nutrients.
Industry Implications
1. Confectionery - The confectionery industry could benefit from developing more products that cater to the health-conscious consumer, as seen with Perfetti Van Melle's functional vitamin-infused candies.
2. Functional Foods - The trend of adding functional ingredients to food products is growing, and companies could benefit from incorporating these ingredients into their product lines to appeal to health-conscious consumers.
3. Health and Wellness - The health and wellness industry continues to grow, and companies within the industry can benefit from incorporating functional ingredients, such as vitamins and nutrients, into their products, as seen with Perfetti Van Melle's vitamin-infused candies.