What have you been doing this past decade? Pepsi has done nothing to add to their brand. Until now, the launch of Pepsi Raw that is. The "healthy" soda is made from all natural ingredients. (Aren't sugar and water natural ingredients?)
Pepsi says using corn syrup is better. The drink, designed by Ziggurat Brands, doesn't have the fizz and looks pretty pale compared to other cola drinks.
U.K. Trend Hunters, could you give us a taste report?
"Healthy" Soda
Pepsi Raw
Trend Themes
1. Healthy Soda - Opportunity for disruptive innovation in the soda industry by developing all-natural alternatives to traditional sugary drinks.
Industry Implications
1. Beverage - Potential for innovation in the beverage industry by creating healthier options for consumers, such as natural soda alternatives.