The Pentagram 'The Forty Story' is a look into the life of a young man who happened to be born on the day Pentagram opened. The video describes the adventures and life of this young boy as tracked by the designs of Pentagram. The company Pentagram, the world's largest independent design consultancy, uses this video to celebrate its 40th anniversary in business.
The video shows off the extensive portfolio of the company working with popular name brands such as Tiffany and Co. to charitable organizations. It weaves in an illustrious affair, wild adventures, the lowest lows, and finally true love. Adorably sweet, 'The Forty Story' can actually be seen as a cultural story conceived with brands. It provides Pentagram with a platform to exhibit the creativity they have harnessed over their forty years of business.
Logo Narrative Shorts
Pentagram 'The Forty Story' Traces the Company's History
Trend Themes
1. Branded Narratives - Disruptive innovation opportunities lie in creating captivating narratives that incorporate brands to engage and captivate audiences.
2. Celebrating Milestones - Opportunities for disruptive innovation exist in using creative storytelling to celebrate business milestones, creating emotional connections with customers.
3. Creative Design Portfolios - The presentation of a company's extensive design portfolio through innovative storytelling offers disruptive innovation opportunities to showcase expertise and attract new clients.
Industry Implications
1. Design Consultancy - Disruptive innovation opportunities exist in using creative storytelling to promote design consultancy services and showcase portfolio to potential clients.
2. Brand Collaboration - Opportunities for disruptive innovation lie in incorporating brands into narratives to enhance collaboration, build brand reputation, and attract new partnerships.
3. Video Production - Disruptive innovation opportunities exist in leveraging storytelling techniques and creative narratives in video production to engage audiences and improve business outcomes.