The Nixon x Pendleton Collection sees two American brands come together to create new timepieces that help to merge the aesthetics of both in a new way. The watches are one portion of the collection with duffle bags, backpacks and wallets also being given a blend of Nixon and Pendleton style.
Each of the products within the collection features a woven portion that has the distinct imagery of classic Pendleton blankets. This helps to give each piece a distinctly soft, texturized aesthetic that allows it to be somewhat laid-back in style without looking too informal.
The Nixon x Pendleton Collection features an array of different products with the timepieces being the most prominent selection of pieces in it for fans of both brands to enjoy.
Americana Blanket Wristwatches
The Nixon x Pendleton Collection Infuses Watches with Woven Bands
Trend Themes
1. Woven Band Timepieces - Disruptive innovation opportunity: Explore the use of woven bands in other fashion accessories to create a unique and texturized aesthetic.
2. Brand Collaboration Collections - Disruptive innovation opportunity: Collaborate with different brands to merge aesthetics and create new products that appeal to a wider audience.
3. Blending Fashion Styles - Disruptive innovation opportunity: Experiment with combining different fashion styles to create a unique and laid-back yet sophisticated look.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Infuse innovative materials and designs into fashion accessories, such as watches, bags, and wallets, to attract a wider consumer base.
2. Brand Partnerships - Disruptive innovation opportunity: Forge partnerships with complementary brands to create unique collaborative collections that showcase the best of each brand's aesthetics.
3. Textile Industry - Disruptive innovation opportunity: Apply traditional textile patterns and designs to unconventional products, like watches, to create visually appealing and distinctive pieces.