The sleek, Internet-connected Peloton tread was well-received at this year's CES 2018, and after partnering with NBCU, Peloton Tread members can workout while streaming exclusive exercise videos from the Winter Games in Pyongyang.
This new partnership will result in four exclusive workout videos being streamed to the screens of Peloton members. The celebrity instructor Robin Arzon will be hosting these classes in South Korea, and viewers can expect to workout alongside special guests, like NBC on-air talent and former Olympians. The partnership will serve as the first time a live-streaming Peloton class has been broadcast outside of its New York offices.
The Peloton Tread retail for about $2,000, with memberships costing $39 a month.
Winter Sport Streaming Bikes
Peloton Tread Members Can Stream Workout Videos from the Winter Games
Trend Themes
1. Winter Sports Streaming - Disruptive innovation opportunity: Creating a streaming platform specifically designed for winter sports enthusiasts to watch live events and workout videos.
2. Connected Exercise Equipment - Disruptive innovation opportunity: Developing internet-connected exercise equipment that integrates with streaming services to provide personalized workout experiences.
3. Celebrity-led Fitness Classes - Disruptive innovation opportunity: Establishing a platform or app that offers interactive celebrity-led fitness classes to enhance workout experiences at home.
Industry Implications
1. Sports Streaming - Disruptive innovation opportunity: Creating a specialized streaming platform for niche sports, such as winter sports, to cater to the growing demand for live sports content.
2. Fitness Equipment - Disruptive innovation opportunity: Designing exercise machines that incorporate streaming capabilities, virtual trainers, and interactive features to create engaging workout experiences.
3. Fitness Technology - Disruptive innovation opportunity: Developing innovative fitness technology that integrates with streaming platforms to deliver personalized workout videos and real-time performance tracking.