To help kick of 2021 to a productive start, Peloton joined forces with three legendary musicians—acclaimed DJ Dillon Francis, Outkast’s Big Boi, and electro-funk duo Chromeo–to each remix an iconic Elvis Presley hit, creating three workout-worthy tracks, only available through Peloton.
The new songs will be integrated into classes that do not require Peloton’s equipment including the brand's yoga, strength, core, and outdoor running classes. The new partnership is the first time the brand has had artist creative music exclusively for the Peloton platform.
To celebrate the three new exclusive Elvis Presley remixes, Pelon has announced a new 60-day free app trial (formerly 30 days) for fans that sign up from now to January 31.
Iconic 1950-Singer Cycling Trails
Peloton Debuts 60-Day Free App Trial Celebrating Elvis Remixes
Trend Themes
1. Music-driven Fitness - The integration of iconic and exclusive music tracks into fitness classes offers opportunities for music labels and fitness companies to collaborate in the creation of unique music-driven fitness experiences.
2. Extended Free Trial - The increased length of the free trial period for the Peloton app presents opportunities for other companies to explore strategic partnerships that incentivize potential customers to try out their products or services for a longer period of time.
3. Celebrity Fitness Collaborations - The partnership with famous musicians offers opportunities for fitness brands to create collaborations with other public figures, such as actors, sports personalities or social media influencers.
Industry Implications
1. Music - Music labels can explore collaborations with fitness companies like Peloton to create exclusive music tracks for fitness classes that add value to their catalog.
2. Fitness - Fitness companies can explore creative collaborations with music labels and public figures to create unique fitness classes that stand out from the competition.
3. Digital Marketing - Digital marketing companies can explore creative ways of leveraging extended free trial periods to create successful strategic partnerships and promotional campaigns.