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The Peloton App is Now Free for Your First 90 Days

Amid the COVID-19 crisis, Peloton is helping fans stay and active during these uncertain times with an extended 30-day free trial period for the Peloton App to 90 days if customers sign up by April 30. After the 90 days, the app is priced at $12.99 per month.

The Peloton App offers features thousands of on-demand classes, ranging from cardio, running, yoga, meditation, strength, and boot camp workouts. In addition, the fitness brand is excited to announce the recent launch of the Dance Cardio classes—perfect for those looking to improve their dancefloor skills. For those who want to get the whole family involved, the fitness app now offers Fit Family Programming that will engage all your loved ones.
Trend Themes
1. Extended Free Trial Periods - Offering extended free trial periods for fitness apps can attract new customers and encourage them to stay active during uncertain times.
2. On-demand Fitness Classes - Providing a wide variety of on-demand fitness classes can cater to the diverse workout preferences of customers.
3. Family-focused Fitness Programming - Introducing fitness programming that engages the whole family can encourage a healthy and active lifestyle for everyone.
Industry Implications
1. Fitness App Industry - The fitness app industry can capitalize on extended free trials and diverse workout class offerings to attract and retain customers.
2. Home Workout Equipment Industry - The home workout equipment industry can partner with fitness apps to provide users with a comprehensive and convenient fitness experience.
3. Online Fitness Community - The online fitness community can benefit from family-focused fitness programming by promoting a sense of togetherness and healthy habits among families.

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