Normally when the cannons are rolled out and the warriors cry, one can expect to see some gruesome bloodshed, so it's quite a relief to see the Pelephone Canons commercial, in which the choice weapon is the stuff that weaves cozy knit sweaters.
The short film was made by Gravity Creative Space to advertise international calling plans. The genius of the advertisement lies in its ability to lay out a scenario that ends progresses against the viewer's predictions and ends with a heartwarming impact.
At the beginning of the Pelephone Canons commercial, a red army and blue army prepare for what looks to be a war, rolling giant balls of yarn into falconets and catapults. One discovers at its close that the two armies were a sea apart, but in pulling the strings they've anchored on either side, their two continents touch and the soldiers embrace in camaraderie.
Yarn Ball Battles
The Pelephone Canons Commercial Brings Both Sides Together
Trend Themes
1. Heartwarming Advertisements - Disruptive innovation opportunity: Create advertisements that evoke positive emotions and surprise viewers with unexpected endings, leaving a lasting impact on their minds.
2. Unconventional Weapons - Disruptive innovation opportunity: Explore alternative uses of everyday objects as weapons in marketing campaigns, attracting attention and creating memorable experiences.
3. International Calling Plans - Disruptive innovation opportunity: Develop innovative marketing strategies to promote international calling plans, highlighting unique benefits and fostering a sense of connection across borders.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate storytelling techniques, like the use of unexpected endings, in advertising campaigns to create strong emotional connections with consumers.
2. Textile and Fashion - Disruptive innovation opportunity: Collaborate with telecommunications companies to create unique textile designs that promote international connectivity and communication.
3. Telecommunications - Disruptive innovation opportunity: Explore creative ways to market international calling plans, using unconventional approaches to engage customers and differentiate from competitors.