Nike’s Asia-exclusive ‘NAI-KE’ series introduces a new Nike Pegasus ‘83, inspired by the silhouette’s 30th anniversary. The mudguard, eye stays, and heel counter of the Pegasus '83 are all covered in woven overlays of burgundy and gray. The hairy suede Swooshes are covered in a sandy shade, and Chinese characters that read "NAI-KE" are stitched on the heel tabs.
Frayed panels stitched to the midfoot and monochromatic white leather tongue tabs with the inscriptions "The One Line" and "Elevating Inner Peace Through Sports" are further embellishments. Tri-tone soles, speckled brown outsoles, white laces, and customized packaging finish this offering.
The Nike Air Pegasus ‘83 ‘Naike’ will debut in early 2023 via Nike and select retailers.
Tri-Tone Suede Sneakers
Nike's Air Pegasus '83 Receives the Asia-Exclusive 'NAI-KE' Treatment
Trend Themes
1. NAI-KE Series - Opportunity for Nike to continue exclusive regional releases and leverage cultural inspiration for further sales growth.
2. Tri-tone Soles - Chance for shoe manufacturers to experiment with bold color variations to differentiate their products in a crowded market.
3. Customized Packaging - Potential for brands to enhance their customer experience through personalized and visually appealing packaging design.
Industry Implications
1. Footwear - Trend towards unique colorways and packaging could open up new markets for footwear manufacturers and retailers.
2. Sportswear - Opportunity for sportswear brands to incorporate cultural and design elements from different countries to appeal to diverse consumer bases.
3. E-commerce - Chance for e-commerce platforms to enhance the customer experience through personalized packaging design and create a point of differentiation.