Decades after leaving store shelves, Fruit Roll-Ups Peel 'N Build fruit snacks are finally back. The news comes the same week that another popular 90s treat, Dunkaroos, is also making a comeback.
For those who don't remember the iconic snack, Fruit Roll-Ups Peel 'N Build are essentially a DIY version of Fruit Roll-Ups. Each box comes with 10 rolls of sweet fruit leather, and each roll has a mix of strawberry, lemonade, and tropical flavors blended together. But the best part about the fruit snacks is that there are different veggie shaped you can punch out. You can then peel out a pizza-shaped slice of fruit leather to build the sweet and fruity pizza of your dreams. In other words, this is a time when you should play with your food.
Nostalgic DIY Fruit Snacks
Fruit Roll-Ups Peel 'N Build are Back After a Long Hiatus
Trend Themes
1. Nostalgic Snacks - The resurgence of nostalgic food brands presents an opportunity for companies to capitalize on the emotional attachment consumers have with their favorite snacks.
2. DIY Food - DIY food products like Peel 'N Build are gaining popularity among consumers who value customized experiences and want to be involved in the creation process.
3. Vegan/vegetarian Snacks - As the trend towards plant-based diets continues, there is a growing demand for fruit snacks that are vegan and contain natural ingredients.
Industry Implications
1. Food and Beverage - Food and beverage companies can innovate by introducing DIY/ nostalgic snacks and emphasizing the use of natural/ plant-based ingredients.
2. Retail - Retailers can leverage the popularity of nostalgic snacks by creating dedicated sections/shelves for these products, showcasing them alongside other nostalgic merchandise.
3. Marketing and Advertising - Marketing and advertising firms can target millennials and Gen Z consumers who value unique experiences and are likely to be drawn to nostalgic or customizable food products.