In order to get drivers to be more mindful on the roads, especially when it comes to pedestrian safety, The Society of Automobile Insurance of Québec put together a rather shocking stunt. To deliver the message where it was needed most, the stunt involved having a black coffin walk across major intersections in the city. On the sides of the coffin was a message that read: "Against a car, a pedestrian has no chance."
As seen in the video, there were tons of people taking photos and videos of the out-of-place coffin. Since it is completely unexpected to see a coffin that has seemingly sprouted legs crossing the road, this guerrilla marketing tactic is definitely a memorable way to get both drivers and pedestrians to use all of their senses when it comes to road safety.
Morbid Safety Marketing
This Stunt Delivers a Grim Message About Pedestrian Safety
Trend Themes
1. Guerrilla Marketing - Using unexpected and unconventional tactics to deliver a memorable message.
2. Road Safety Awareness - Promoting awareness and mindfulness among drivers and pedestrians to reduce accidents.
3. Memorable Advertising Stunts - Creating attention-grabbing and unforgettable experiences to increase brand recognition.
Industry Implications
1. Insurance - Opportunities for insurance companies to promote safety measures and policies to reduce accidents and claims.
2. Automotive - Innovative strategies to raise awareness about road safety and promote responsible driving.
3. Marketing and Advertising - Developing creative campaigns and experiential marketing to leave a lasting impression on target audiences.