Pears, a social network for couples, is born thanks to the creators of the Avocado app. Pears is an emotional attempt to fill in the gaping digital abyss and was created for power couples. This social network allows couples to explore who they are and promote their romantic partnership among other existing members of Pears.
The tech company has designed the social network with the modern day couple in mind including options to manage a joint calendar, message each other and even alerting the other partner if their smartphone is running low on battery.
"Avocado is often billed as a social network for two, but really, it was more of a utility app," says Chris Wetherell, Avocado's cofounder. The app is free for other couples who are using the network and allows other couples to connect via their conjoined identity.
PDA-Boosting Social Networks
Pears is a Social Network Created for Power Couples and Their Identit
Trend Themes
1. Emotional Social Networks - Creating social networks that prioritize emotional connection and support for specific groups, such as power couples, presents an opportunity for disruptive innovation in the world of social media.
2. Specialized Social Networks - Designing social networks tailored to the needs and interests of specific user groups, like power couples, opens up new possibilities for targeted engagement and community building.
3. Intimate Relationship Management - Developing digital platforms that help couples enhance their relationship dynamics, such as joint calendars and communication tools, can revolutionize how couples interact and strengthen their bond.
Industry Implications
1. Social Media - The social media industry can explore the potential of specialized social networks focused on emotional connections to cater to the unique needs of various user groups.
2. Mobile Apps - Creating mobile applications that offer intimate relationship management tools like joint calendars and partner notifications can create value for power couples and disrupt the mobile app industry.
3. Digital Relationship Services - Building digital platforms and services that provide relationship-enhancing features and support to couples opens up a new market for disruptive innovation in the realm of relationships and personal development.