Athletic fashion brand Lacoste recently revamped its newest Fall/Winter 2015 line to feature embroidered designs of characters from the popular Peanuts comic. The collection includes sweaters, polos and shirts that feature colorful stitching inspired by the celebrated children's comic.
The pop culture collection features haute tops creatively incorporating Peanuts characters such as Charlie Brown and his little white dog Snoopy interacting with the green Lacoste crocodile logo. The shirts showcase characters playfully fishing for the crocodile as the worlds of comic strips and high fashion merge together. The garments are otherwise pretty basic with neutral blue, white and grey colors and minimal design schemes.
The collection features shirts, sweaters and tops for both children and adults speaking to the versatility of the Peanuts brand and how beloved it was by all ages.
Haute Cartoon Fashions
Lacoste Winter Line Features Popular Characters from the Peanuts Comics
Trend Themes
1. Embroidered Pop Culture Fashion - There is an opportunity to incorporate popular characters from comics and cartoons into fashion designs through embroidery techniques.
2. Comic Strip-inspired Clothing - Clothing brands can create garments that depict scenes from popular comic strips, merging the worlds of comics and fashion.
3. Versatile Brand Collaborations - Collaborating with beloved brands or characters that appeal to all ages allows for the creation of versatile collections suitable for both children and adults.
Industry Implications
1. Fashion - Fashion brands can explore the opportunity to incorporate popular characters from comics and cartoons into their designs.
2. Textile and Embroidery - The textile and embroidery industry can innovate by developing techniques to efficiently incorporate comic strip designs into clothing.
3. Licensing and Brand Partnerships - Collaboration between clothing brands and popular characters or brands allows for the creation of versatile collections suitable for a wide range of consumers.