Finding snacks that children enjoy can be challenging and this peanut butter packaging aims to relieve any issues that parents of picky eaters may face.
The peanut butter is owned by the brand 'Nutty by Nature' and its packaging was designed by the creative agency 'The Silot.' Through its labeling, the demographics the brand chose to target include children in retail spaces and mothers online. The labeling is peanut-themed and features playful illustrations of children on various adventures. The brand offers three different types of the spread, with crunchy, creamy and smooth all being options.
This peanut butter packaging successfully uses quirky illustrations in order to appeal to its target demographics -- young children and their parents.
Youthful Peanut Butter Packaging
These Peanut Butter Jars Were Designed to Appeal to Children
Trend Themes
1. Playful Packaging - Opportunity for brands to create packaging designs that are fun and engaging for children.
2. Targeted Branding - Brands can focus on specific demographics, such as children and parents, to create packaging that appeals to their needs and preferences.
3. Product Variety - Brands can offer different options and flavors of a product to cater to various consumer preferences.
Industry Implications
1. Food Packaging - Innovative packaging designs can be adopted by food brands to make their products stand out on shelves and attract children and parents.
2. Creative Agency - Opportunity for creative agencies to collaborate with brands to develop visually appealing and child-friendly packaging designs.
3. Snack Food - Snack food companies can explore playful packaging concepts to make their products more appealing and engaging for young consumers.