Grove Collaborative, a consumer goods manufacturer specializing in sustainable, plastic-neutral products, has announced the launch of Peach Kids, an all-new brand that will make its debut with the first 100% plastic-free hair and body care system for kids.
The new series of products, called Peach Not Plastic, includes plastic-neutral bar format shampoos and conditioners, hand and body washes, and face cleaners. With the new brand, Grove Collaborative is looking to eliminate plastic from personal care routines by targeting a market (kids care) that has seen little innovation in terms of sustainable packaging.
"The kids personal care category faces the same plastic problem as others within the CPG category. We have a chance to instill an appreciation for sustainable products and educate the next generation of consumers early on about the importance of making planet-friendly choices that are healthy for people and our planet," explained Grove Collaborative co-founder and CEO, Stuart Landesberg.
Sustainable Kids Care Lines
Peach Kids is a New Eco-Friendly Care Brand for Kids
Trend Themes
1. Eco-frindly Kids Care - The rise of eco-frindly kids care has opened up opportunities to eliminate the plastic problem in personal care routines.
2. Plastic-free Personal Care - Plastic-free personal care is the newest trend in the CPG category, and innovation in terms of sustainable packaging is driving its growth.
3. Sustainable Packaging - The sustainable packaging trend is growing in popularity, and products like Peach Kids are leading the charge for a cleaner future.
Industry Implications
1. Consumer Goods - The consumer goods industry currently faces a plastic problem, which can be eliminated through sustainable manufacturing and packaging methods.
2. Personal Care - The personal care industry has the potential to become more sustainable by focusing on eco-friendly products that cater to a wide audience.
3. Children's Products - The children's products industry offers many opportunities for sustainable innovation and the elimination of harmful plastics in product packaging and design.