The Ben & Jerry's Salted Caramel Brownie Peace Pop is being launched by the brand in the UK as a new flavor of the namesake ice cream treat that will provide consumers with an alternative option to try out that's indulgent and satisfying.
The handheld ice cream treat features a salted caramel ice cream that is wrapped around a brownie that are formed into the namesake peace sign shape. The treat is then covered in a caramel coating to give it an additional touch of sweetness and texture. The convenient stick-mounted treat is perfect as a portioned ice cream option that is suited for enjoyment anywhere.
The Ben & Jerry's Salted Caramel Brownie Peace Pop is being made available in the UK as part of a multipack that will be priced at £4.
Brownie-Infused Ice Cream Treats
The Ben & Jerry's Salted Caramel Brownie Peace Pop is Indulgent
Trend Themes
1. Ice Cream Innovations - Food companies can explore new and unique ice cream flavors and forms to capture the attention of consumers and gain an edge over competitors.
2. Healthier Indulgence - Developing alternatives that satisfy cravings while ensuring that they are 'healthier' is a marketable disruptive innovation opportunity for food companies.
3. Convenient Desserts - Creating desserts that are easy to consume on-the-go can appeal to busy consumers who want quick and convenient treats.
Industry Implications
1. Food and Beverage - Food companies can explore unique and indulgent variations of traditional treats to capture the attention of consumers and outdo competitors.
2. Frozen Foods - 'Ice cream treats like Brownie-Infused Ice Cream Treats', as well as other frozen food items that provide a quick, easy indulgence, can be sold through supermarkets, grocery stores and others in the wider frozen food industry market.
3. Confectionery - Food companies can develop new confectionery products like ice cream treats infused with chocolate or candy to differentiate themselves from competitors and win over consumers.