P.E. Nation – the Australian-born brand – recently announced the launch of its first collection designed specifically as menswear, called 'P.E. Nation Mens.' The brand is beloved for its signature bright colors, bold logos, and its perfect balanced of color-blocking and monochrome.
The P.E. Nation Mens boasts a range of graphic tees, puffer vests, jackets, track pants, and shorts, creating a complete fall streetwear wardrobe that doesn't skip on form or function. The new collection is available in a mix of bold and neutral colorways and will appeal to consumers seeking striking pieces that will remain staples in their wardrobes for the coming years.
The entire P.E. Nation Mens collection is now available to purchase online and select stores.
Eye-Catching Men's Streetwear
P.E. Nation Recently Debuted Its First Menswear Collection
Trend Themes
1. Bold Streetwear - Opportunity for streetwear brands to experiment with bold colors and graphics in their designs to capture millennials and Gen Z consumers looking to make a statement with their clothing.
2. Men's Athleisure - As leisurewear continues to gain popularity, there is an opportunity for brands to create versatile and comfortable men's athleisure pieces that keep up with changing fashion trends.
3. Gender-specific Collections - Brands that typically market towards one gender can expand their offerings by introducing gender-specific collections to capture a wider range of consumers looking for stylish and comfortable apparel.
Industry Implications
1. Fashion - Fashion brands can innovate by incorporating bold colors and graphics and by expanding their offerings to include men's athleisure and gender-specific collections.
2. E-commerce - As consumers shift towards online shopping, e-commerce platforms can capitalize on the trend by creating more personalized shopping experiences and offering innovative payment options.
3. Retail - Retail stores can attract shoppers by creating experiential marketing campaigns and offering in-store-exclusive products.