xydrobe, which is an exclusive VR destination works in collaboration with skincare brand and anti-inflammatory pioneer Dr. Barbara Strum on the new Pause experience. Together, the duo creates an immersive experience, which is a hybrid blend of a physical and virtual world that is open to the public to experience in the Mayfair xydrobe flagship location.
Guests will be able to immerse themselves into a unique guided experience through several exhibits and treatments along with bespoke refreshments and the opportunity to see original short films inside of the location. There is currently a teaser available to view what is to be expected and there will be limited tickets for the first release starting at £129.
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Trend Themes
1. Immersive Experiences - The collaboration between xydrobe and Dr. Barbara Strum creates an immersive experience that blends the physical and virtual world.
2. Virtual Reality Integration - xydrobe's VR destination incorporates virtual reality technology into the Pause experience.
3. Hybrid Entertainment - The Pause experience offers guests the opportunity to explore exhibits, enjoy treatments, and watch original short films, combining physical and virtual elements.
Industry Implications
1. Skincare - Dr. Barbara Strum's collaboration with xydrobe in the VR Pause experience presents an innovative way to engage customers in the skincare industry.
2. Hospitality - xydrobe's flagship location in Mayfair offers a unique immersive experience, providing disruptive innovation opportunities in the hospitality industry.
3. Entertainment - The incorporation of virtual reality technology and original short films in the Pause experience creates new possibilities and disruptive innovation opportunities in the entertainment industry.