Instead of focusing on traditional summer vacations such as a tropical getaway and European adventure, the Paule Ka Resort 2013 collection was inspired by the story of a woman visiting New York City. Forgoing edgy urban ensembles some people might assume will make them look like a native New Yorker, this fashion line focuses on ladylike silhouettes that are both punky and pretty.
Influenced by landmarks such as the Chrysler Building, the MoMA and Central Park, the colorblocking and clean lines pay tribute to the sleek architecture while casual tops and shorts play up the city's pace. An overall neutral palette is accented with bright colors in the Paule Ka Resort 2013 catalog, which was shot near the Hudson River.
Big Apple-Inspired Fashion
The Paule Ka Resort 2013 Collection is Influenced by a New York Visit
Trend Themes
1. Ladylike Silhouettes - Opportunity for disruptive innovation in the fashion industry by creating modern clothing that combines elegance with punk elements.
2. Colorblocking - Opportunity for disruptive innovation in the fashion industry by developing new techniques and technologies for creating bold and contrasted color combinations.
3. Casual Chic - Opportunity for disruptive innovation in the fashion industry by designing comfortable and stylish clothing inspired by urban lifestyles.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating elements of punk and ladylike aesthetics to create unique and modern designs.
2. Architecture and Design - Opportunity for disruptive innovation in the architecture and design industry by incorporating the sleek and clean lines of landmarks like the Chrysler Building into functional and aesthetically pleasing structures.
3. Travel and Tourism - Opportunity for disruptive innovation in the travel and tourism industry by promoting New York City as a fashion-focused destination and creating curated experiences inspired by fashion collections and landmarks.