Paul Smith is trading in high-end fashion in favor of extreme sports with the new Paul Smith x Alien Workshop Skateboard.
After dabbling in camera cases and boomboxes, the company uses the Paul Smith x Alien Workshop Skateboard to prove its ability to do just about anything outside of fashion. The street deck is designed with a black and white-striped body. The back showcases multiple images of a smiling cartoon monkey that seems to enjoy flipping people the bird. One detail that's worth noting is that Paul Smith has integrated its multi-color, striped design on the edge of the skateboard as a small signature.
The Paul Smith x Alien Workshop Skateboard is an extremely limited item with only 200 pieces available. It's now available at the Paul Smith online store.
Profane Monkey Decks
The Paul Smith x Alien Workshop Skateboard is Stylishly Crude
Trend Themes
1. Extreme Sports Fashion - The Paul Smith x Alien Workshop Skateboard combines high-end fashion with extreme sports, showcasing a trend of fashion brands entering the sports market.
2. Limited Edition Collaborations - The limited availability of the Paul Smith x Alien Workshop Skateboard highlights a trend of brands partnering with each other for exclusive, collectible products.
3. Graphic Art Skateboards - The use of bold graphic designs, such as the Paul Smith x Alien Workshop Skateboard's cartoon monkey motif, represents a trend of artistic expression in the skateboarding industry.
Industry Implications
1. Fashion - Fashion brands like Paul Smith expanding into the sports market creates new opportunities for disruptive innovation in the fashion industry.
2. Branding and Marketing - Limited edition collaborations like the Paul Smith x Alien Workshop Skateboard present opportunities for brands to create buzz and engage with their audience through exclusive products.
3. Sports and Leisure - The popularity of graphic art skateboards, as seen in the Paul Smith x Alien Workshop Skateboard, provides innovative opportunities in the sports and leisure industry for unique designs and collaborations.