Paul & Joe, a makeup brand that was launched by Sophie Mechaly after her fashion line that shares the same name saw much success, recently unveiled a series of products that make use of packaging that features cats, and some that are even shaped like them.
Included in the collection are compacts, eye glosses, and a number of different lipsticks. The lipsticks are the most unique product from the collection, with two layers of formula comprising each tube. At the center, is a pigmented color that is slightly raised, with a tiny cat's head carved into it. On the outside of the color is a transparent formula that's packed full of glitter, which adds some sparkle and hydration to the lips while the color is added as well.
Shimmery Cat-Shaped Makeup
Paul & Joe Launched a Series of Products That are Ideal for Cat Lovers
Trend Themes
1. Shimmery Makeup - Opportunity for cosmetic brands to create unique products by incorporating glitter and playful designs.
2. Cat-inspired Packaging - Potential for packaging companies to attract cat lovers by creating innovative and eye-catching designs.
3. Layered Lipstick Formulas - Chance for brands to create multi-dimensional lip products with unique textures and visual appeal.
Industry Implications
1. Cosmetics - The cosmetic industry can tap into the growing demand for playful and unique makeup products.
2. Packaging - Packaging companies can capitalize on the trend of incorporating innovative and attractive designs into their products.
3. Fashion - Fashion brands can explore collaborations with makeup brands to create cat-themed products that cater to cat lovers and fashion enthusiasts.