Having the ability to see emerging patterns of opportunity is one of the main messages in Trend Hunter CEO Jeremy Gutsche's newest book, Better and Faster. In a chaotic world that's constantly changing, now more than ever, brands are required to adapt or become obsolete. Better and Faster teaches you to spot six patterns of opportunity in any field of business.
One such example is Convergence, exemplified by Dave's Killer Bread. Gutsche describes, "Once you craft a strong core idea, you can often increase your likelihood of success by riding multiple trends." Dave's Killer Bread aligned with multiple emerging trends in branding, sustainability and social good, making for a product that had wide appeal and succeeded on every front.
To dive deeper into Convergence and more patterns of opportunity, pick up your copy of Better and Faster HERE.
Hunt Patterns of Opportunity
Jeremy Gutsche's Better and Faster Details Business Wins and Losses
Trend Themes
1. Convergence - Brands can gain success by aligning themselves with multiple emerging trends within their field of business, as demonstrated by Dave's Killer Bread.
2. Adaptability - In a constantly changing world, brands must be able to adapt or risk becoming obsolete, creating a market opportunity for products or services that can help businesses do so.
3. Pattern Recognition - Having the ability to identify emerging patterns of opportunity is crucial for businesses to stay competitive and remain relevant in their industries.
Industry Implications
1. Advertising and Marketing - Companies within the advertising and marketing industries can benefit from offering services that help businesses identify and align themselves with emerging trends such as Convergence.
2. Publishing - Publishing companies can cater to the market need for literature on Better and Faster-style pattern recognition and analysis, benefiting from sharing information or conducting industry-specific case studies.
3. Product Design - Product design firms can benefit from creating products with a core idea that incorporates several emerging trends, as demonstrated by Dave's Killer Bread, and market them to customers accordingly.