Dutch streetwear brand Patta has partnered with premium Italian fashion label Napaijri to launch the 'Patta x Napa' collection.
The compact and cohesive capsule sees the dutch brand rework the visual language of Nappa, borrowing its 90s-era stylings to create a new set of dynamic offerings. The collection is comprised of three main garments. Black graphic t-shirts donning both brand's logos in bold type-faces have a distinctly edgy, retro feel, while black and white long sleeves feature a minimalist design with unique embroidery.
No doubt, the stand-out item is the 'Skidoo' jacket -- an all-black, winter-ready anorak made from highly durable materials. Like the other pieces in the collection, the 'Skidoo' jacket also prominently features both brand's logos and embroidered elements.
Logo-Heavy Streetwear Collections
Patta Teams Up With Napapijri to Launch 'Patta x Nappa' Capsule
Trend Themes
1. Streetwear-fashion Collaborations - The trend of collaborations between streetwear and fashion brands presents an opportunity for designers to create limited edition collections that appeal to a wide range of consumers.
2. Nostalgia-inspired Design - The use of 90s-era stylings in streetwear collections provides opportunities for designers to tap into consumer nostalgia and create unique, retro-inspired pieces.
3. Logo-heavy Design - The popularity of logo-heavy streetwear collections provides an opportunity for brands to collaborate and create bold, visually striking pieces that appeal to consumers seeking statement-making fashion choices.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of logo-heavy streetwear collections by partnering with streetwear brands to create limited edition pieces that appeal to a younger, trend-conscious demographic.
2. Streetwear - The streetwear industry can explore opportunities for collaborations with fashion brands, leveraging their design expertise along with the streetwear brand's cultural cachet to create unique collections.
3. Apparel Manufacturing - The growth of retro-inspired streetwear collections creates opportunities for apparel manufacturers to produce high-quality garments that are durable, visually striking, and appeal to a wide range of consumers.