Patta and Coloured Goodies work in collaboration to support underrepresented cultures with a specially created doll. The Dutch fashion label joins forces with Amsterdam-based label Coloured Goodies, which is known for creating dolls that capture a diverse range of skin tones.
The latest collaborative project features a brown-toned doll and the doll is wearing a custom Patta sweatsuit in forest green. This also highlights an angle of sustainability as well -- the doll and the outfit it sports is made from deadstock Patta fabric. The small doll also wears a pair of Vans checkerboard slip-on for a sporty design element. Coloured Goodies founder Ellen Brudet talks about the collaboration, "The moment they came to me I thought, this is great. The main reason was that Patta is black-owned," [...] But my personal reason was that they have longevity in entrepreneurship like me."
Inclusive Upcycled Clothing Dolls
Patta and Coloured Goodies Join Forces on Diverse Dolls
Trend Themes
1. Inclusive Dolls - Creating diverse dolls that represent underrepresented cultures and skin tones to promote inclusivity and diversity.
2. Upcycling Fashion - The use of deadstock fabric to create sustainable clothing and accessories, reducing waste and promoting sustainability.
3. Fashion Collaborations - Fashion brands collaborating to create unique, sustainable and inclusive clothing and accessories.
Industry Implications
1. Fashion - Innovative fashion designers can collaborate with doll makers to create unique, culturally diverse fashion dolls that promote inclusivity.
2. Toy Manufacturing - Toy companies can focus on creating more diverse and inclusive dolls, using sustainable materials and engaging with fashion labels to create unique clothing and accessories.
3. Sustainability - Upcycling initiatives in the fashion industry not only reduce waste but also promote sustainability and present an opportunity for fashion brands to collaborate and create unique, sustainable products.