On Friday, November 13, the ink-obsessed jewelry designer Patrik Muff held a most unusual event at his store in Munich. In the 13-hour event, 13 different people were tattooed with different variations on the number 13.
Igor Manojlovc from Ironheart Tattoo was the artist behind Patrik Muff's marathon tattoo event. Check out the images above for some of the 13 tattoo designs from the promotion, and keep clicking for more tattoo-loving features.
Implications - The popularity of tattoos has expanded to encompass more than its humble subculture origins. Consumers appreciate tattoos because they're customized designs which are representative of a consumer's individuality. As such, corporations may utilize tattoo imagery to entice consumers into purchasing products or they can use the concept of hyper-customization to attract the attention and business of customers.
Marathon Tattoo Events
13 Different People Inked With the Number 13 at Patrik Muff's Munich Store
Trend Themes
1. Hyper-customization - Utilizing tattoo imagery to entice consumers into purchasing products and offering hyper-customization to attract customers.
2. Mainstream Tattoo Culture - The popularity of tattoos expanding beyond subcultures and appealing to a wider consumer base.
3. Artistic Collaborations - Artists partnering with corporations to create customized tattoo designs for promotional purposes.
Industry Implications
1. Fashion and Apparel - Incorporating tattoo imagery into clothing and accessories for a unique and customized aesthetic.
2. Beauty and Cosmetics - Developing tattoo-inspired makeup and skincare products to cater to consumers interested in tattoo culture.
3. Marketing and Advertising - Using the concept of hyper-customization in marketing strategies to attract customers and increase brand loyalty.