So I guess the Patrick Dempsey guy is supposed to be hot, hot, hot? Well, yeah, take a look at him in these Versace stylings. Since most only get to see Dempsey as McDreamy on Grey's Anatomy in scrubs, you can feast your eyes on his lazy elegance and his bedroom eyes. Once again the stars are taking over from the models for the big designers.
Implications - Many members of society are influenced by pop culture icons and follow suit of their behavior, style and attitude. Consumers often look to celebrities for fashion, design and style cues. Companies and businesses are capable of capitalizing on such relationships by having a celebrity or famed individual publicly endorsing their products and concepts. Consumers are more likely to invest in a product that is supported by an individual who they look up to.
Star Power Propels Men's Fashion
Patrick Dempsey for Versace
Trend Themes
1. Celebrity Endorsements - Using celebrities to publicly endorse products and concepts can increase consumer trust and sales.
2. Star-promoted Fashion - Celebrities are replacing professional models as the face of big designers, leading to opportunities for innovative marketing campaigns.
3. Pop Culture Influenced Products - Consumers are more likely to invest in products influenced by pop culture icons, creating opportunities for unique collaborations and product development.
Industry Implications
1. Fashion - Fashion industry can collaborate with celebrities for creative marketing campaigns and unique product lines.
2. Consumer Goods - Consumer goods companies can benefit from having celebrities publicly endorse their products, leading to increased sales and consumer trust.
3. Marketing - Marketing industry can explore innovative ways to incorporate celebrities and pop culture into their campaigns to attract consumer attention and engagement.