Stylist and Costume Designer Patricia Field has collaborated with Mattel to design a collection of Barbie-inspired sportswear, handbags and jewelry.
The line ranges from vintage-inspired to contemporary pieces like graffiti print hoodies and t-shirts. Also included are Barbie logo nameplate necklaces as well as accessories emblazoned with the Barbie silhouette gold logo plaque.
Patricia Field is the costume designer of "Sex and the City" and of the upcoming latest television series "Cashmere Mafia".
Of why Patricia Field was chosen to design the Barbie-inspired clothing, Richard Dickson of Mattel explains,"I think Barbie is all about relevance, and we like to think of ourselves as on the cusp of everything relevant from a cultural perspective. There isn't a better, more relevant stylist in the world than Pat Field. And her sense of style can work with anything, from the most conservative, to the highly eclectic, and really, that is what Barbie is. She's elastic, she's plastic, and she's able to represent all sorts of different looks."
Barbie-Inspired Sportswear
Patricia Field Teams with Mattel
Trend Themes
1. Barbie-inspired Fashion - The trend of Barbie-inspired fashion is disrupting the fashion industry by offering a unique blend of vintage and contemporary pieces
2. Collaborative Design - The trend of collaborative design is disrupting the fashion industry by bringing together different industries to create unique and innovative products
3. Brand Collaborations - The trend of brand collaborations is disrupting the fashion industry by creating new and exciting products that appeal to a wider audience
Industry Implications
1. Fashion - The fashion industry can benefit from the disruptive innovation opportunity of collaborating with other industries to create unique and innovative products
2. Toy - The toy industry can benefit from the disruptive innovation opportunity of collaborating with the fashion industry to create Barbie-inspired products that appeal to children and adults alike
3. Entertainment - The entertainment industry can benefit from the disruptive innovation opportunity of collaborating with the fashion industry to create costumes and merchandise that aligns with the characters and themes of their productions