KitKat is beloved for its local speciality products in Japan, with foreign tourists purchasing the speciality launches as souvenirs. The brand recently tapped into the famous Japanse apple production center, Aomori Prefecture, to launch its latest KitKat innovation in Japan – the KitKat Mini Ragueneau Sasaki "Patissier's Apple Sticks" flavor.
The new variant leverages Aomori's best-sellling pastry sweets, the Patisssier's Apple Sticks, which features delicious Aomiri apples covered in light syrup within a flaky pie shell. The new KitKita Mini Ragueneau Sasaki Patissier Apple Sticks replicates this flavor by "knead[ing] powdered apples sourced from Aomori Prefecture into the cream filling between the wafers, and coat[ing] it in apple pie-flavored white chocolate."
The new offering will serve as another local souvenir for lcoals and tourists alike.
Regional Candy Bar Launches
KitKat Debuts Ragueneau Sasaki 'Patissier's Apple Sticks 'Flavor
Trend Themes
1. Localized Product Offerings - Businesses can tap into the popularity of local specialties by creating products that feature regional flavors.
2. Incorporating Local Ingredients - Using ingredients sourced from a region can add a unique and authentic touch to a product, attracting local and international customers.
3. Replicating Local Treats - Businesses can create innovative products that emulate local sweets and pastries, adding to the experience of visiting a region.
Industry Implications
1. Food and Beverage Industry - Restaurants and food manufacturers can create localized products that feature regional flavors and ingredients, attracting both local and international customers.
2. Tourism Industry - Tourism companies can incorporate localized products into their offerings to provide unique souvenirs and experiences for visitors.
3. Confectionery Industry - Confectionery companies can emulate local sweets and treats in their products, creating unique and innovative offerings for customers.