Intrinsa
P&G Release Patch to Boost Female Sex Drive
Help is on the way for women with low sex drives. The drug maker Proctor and Gamble has created a new patch will help women to regain their sex drive. The patch, named Intrinsa, is made of clear material to be worn on the abdomen where it delivers a low dose of testosterone. Intrinsa will be available by prescription, starting in April. It is intended, "for women who have had an early menopause because of surgery."
Trend Themes
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Female Sexual Health — Intrinsa is a clear indication of the trend in the medical industry towards developing products that help women with low sex drives, creating potential innovation opportunities for drug-makers to further develop female sexual health treatments.
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Transdermal Patches — The Intrinsa patch shows a rise in the popularity of transdermal patches, indicating potential opportunities for companies to develop more medical treatments delivered through the skin.
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Testosterone Replacement Therapy — Intrinsa's use of low-dose testosterone through a patch shows a rise in the trend of testosterone replacement therapy, indicating potential opportunities for drug companies to further the effectiveness of the treatment seen in Intrinsa.
Industry Implications
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Pharmaceuticals — The pharmaceutical industry is at the forefront of the trend in developing products that address female sexual health issues, indicating strong innovation opportunities for drug companies.
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Medical Devices — Intrinsa's delivery through a wearable patch highlights the trend for wearable medical devices, highlighting potential opportunities for companies to design similar devices.
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Biotech and Life Sciences — Intrinsa's clear material and use of testosterone replacement therapy indicate a trend in the biotech and life sciences field towards developing new and innovative solutions to women's health issues, creating potential market opportunities for companies in this space.