In order to appeal to the many consumers who are eagerly gearing up for the spring, Vans launched a series of pastel skate shoes that help to give any ensemble a seasonal pop of color.
Both the brand's Old Skool and Sk8-Hi models were adapted for the release, both of which come in two fresh colorways. The first colorway is a light hue of peachy pink, called 'Frabbe,' whereas the second is 'Baby Blue.' All of the sneakers in the spring drop feature Vans' classic branding on the sides of the uppers, as well as on the backs of the heels. The sneakers are finished off with white laces and thick rubber soles, which feature Vans' classic black stripe accents.
Spring-Ready Pastel Skate Shoes
Vans Dropped Fresh Iterations of the Old Skool and Sk8-Hi Models
Trend Themes
1. Pastel Footwear - There is an opportunity for brands to innovate with bold and bright pastel colors in their footwear designs.
2. Seasonal Collections - Companies can capitalize on seasonal trends by releasing limited edition collections to give consumers a unique and exclusive shopping experience.
3. Brand Collaborations - Collaborating with other brands to release limited edition products is a great way to create buzz and excitement around a product launch.
Industry Implications
1. Fashion - In the fashion industry, pastel colors can be incorporated into clothing and accessories to create fresh, seasonal looks.
2. Sportswear - Sportswear brands can benefit from seasonal collections as consumers typically look for new workout gear to refresh their routine each season.
3. Retail - Retailers can create exclusive, limited edition collections with popular brands to drive traffic to their stores and encourage a sense of urgency to purchase.