The Delysoy pasta boxes are designed with a friendly, funny aesthetic to help provide an inviting experience for consumers who would be seeing the brand on the shelf at the grocery store.
Designed by the Bunker creative agency, the Delysoy branding consists of boxed pasta with see-through windows that turn the pasta into hair on a cartoon person's head or face. Each of the designs brings a touch of whimsy to the product to help incite a smile from the consumer who would be interacting with it.
Regarding the product itself, the Delysoy pastas are created using 100% soybeans in spaghetti and fettuccine styles with each of the pastas featuring a natural color. The noodles are free of lactose, gluten and are surprisingly packed with minerals, vitamins and protein.
Personified Pasta Packaging
The Delysoy Pasta Boxes Turn the Soybean Pasta into Funky Hair Styles
Trend Themes
1. Personified Packaging - Creating packaging that incorporates fun and friendly designs can enhance the consumer experience and make the product more memorable.
2. Whimsical Branding - Using whimsical designs in branding can evoke positive emotions in consumers and help differentiate the product from competitors.
3. Nutritious Alternative Foods - Developing alternative food products that are gluten-free, lactose-free, and packed with nutrients can cater to consumers with dietary restrictions and health-conscious individuals.
Industry Implications
1. Food Packaging - The food packaging industry can benefit from incorporating creative and personified designs to make products more appealing on store shelves.
2. Food Branding - Innovative branding strategies can create a strong brand identity and attract consumers to food products.
3. Alternative Food Products - The alternative food industry has a growth opportunity in creating nutritious and allergen-free options for consumers.